Our Exceptional Learning Videos


Here you can see our videos, divided into different subjects and playlists.

You can also visit our YouTube site.

Experience Economy

In the late 90's, Pine and Gilmore defined the expression "The Experience Economy", and one of their most well known models is "The Four Experience Realms/Dimensions". It is a model that values the uniqueness of an experience, based on a coordinate system with the two variables: User Participation (X-axis) and Absorption/Immersion (Y-axis)


The playlist consists of six videos:

  • TWO introductory videos, a quick and dirty introduction, and a slightly onger intorduction to the model.
  • FOUR videos where we take you through each of the realms: Entertainment, Education, Esthetics and Escapism.

The SMS Model

The Service Management System model was developed by RIchard Norman in the 80's. However ot is just as relevant today, when it comes analyze a business' servicedelivery, not just within the service industry, but all kinds of services provided by any business, internal and external.


The playlist consists of six videos:

  • ONE introduction video, that goes through the whole model and
  • FIVE videos where we take you through each of the models elements; the Service Concept, the Service Delivery, the Market Segment, the Image and Culture & Philosophy of the busienss.